Work

Digital Cinema Media

As part of the course I have looked into two 'live' briefs, one of which is a 25 second ident for the Digital Cinema Media company as part of the D&AD 2014 New Blood awards. I am using the idea of a digital shadow puppet show to express the feelings and experiences of being at the cinemas, therefore I've been looking into similar examples of work.

The main video I will take inspiration from is Monica Fenu's adaptation of Edger Allen Poe's 'The Black Cat'. The style of this animation is exactly the theme I want to go for, it is the perfect example of art style and method.

Masking Fluid Experimentation (Dec 31st)

Masking fluid is one of those materials that isn't really anything expressive or diverse, it just minimises your bleed, usually of watercolour. Yet while waiting for some ink to dry so I could peel the masking fluid off, I had an idea!

Maker on Acetate, bounded up with masking fluid.

Removing the masking fluid to reveal the GI design.

Final designs held up to the window for clarity.

Ink title page in course sketchbook, before the masking fluid is removed.

Removing the masking fluid from the title page.

Water and ink on cartridge paper, sketchbook belly band (sleeve).

Names in ink and water for individual sketchbooks.

I love how each ink and water combination for the names are different and individual to each sketchbook.

Identity Rebrand

The main reason for my personal rebranding came on the premise that I felt my 'Goshdarnit!' name and style was too childish and although it expressed my love for bright colours and parcel paper vintage mash-ups. It was time to produce something that was more grown up and expressed another element of me, as a designer and personally. 

I've always felt that my initials are a bit restrictive when it comes to placement in design, that they don't fit comfortably together. However, the 'g' and the 'i' from growing ideas - the name I thought up for my blog - were more versatile, so this lead to me experimenting more with these characters and the words themselves.

The actual blog name came from the thought progress that ideas grow, much like flowers, including roses which loosely links with my name - Rosie.

I already new what kind of design style I wanted to go for but I still felt it was important to mind map my progress to make sure elements weren't over looked.

Once picking out key words I created quick idea thumbs then moved on to the next element of the design : colour. I love using inks and how they never act the same when mixed with water; I also saw the opportunity of my dyed hair to keep my rebrand as personal as possible, experimenting with blue and pink inks - which reminded me of how my hair dye mixes once washed out in the shower.

I went through a whole range of typefaces to find a few I felt I could expand upon, once doing so I added in a digital version of how I 'doodle' flowers - repeatedly drawing them to get the 'perfect' flower sketch.

It took me a little while to find the right technique for producing the flower but after a lot of trials and redraws further down the line, the perfect digital representation was achieved.  From the typefaces I chose there was a lot of difficultly going one, trying to find one that portrayed my style but also looked for more grown up that the typeface used for 'Goshdarnit!' but I felt the use of all lower case letters still gave it a young or fresh feel. Century Gothic seemed near perfect but once the stem of the 'i' have been shrunk, the placement of the flower clashed with the stem of the 'g'. This gave me the idea to personalise this font further by removing it altogether and that gave me my final typographic logo to work off.

The main idea I had with my logo and ink, was to have the typographic as a negative on a colourful explosive background but this came with it's own problems that ran deep for a long time, but now have been resolved.

A secondary version with 'growing ideas' to the side of the 'i's stem to remind people what GI stands for.

I also made sure that these two elements could work together in many different fashions, in positive and negative patterns with a subtle pop of inky goodness.

And the GI wasn't restricted to being solid colour, when I made a solid and outline versions of GI using the ink patchwork as the body of it.

Weathered Vintage Rubber Stamp

posted 30 / 05 / 13

http://www.fuzzimo.com/photoshop-tutorial-old-postmark-stamp/

Book Binding

- Front cover         - Linen Thread

- Pages                 - Cutting Mat

- Paper Clips         - Beeswax

- Scalpel blade      - Drawing pins/Awl

- Pencil                 - Ruler

1. Cut covers and pages to the size you want. Used paper clips to hold the pages (five) together while cutting with the scalpel, long slow strokes. Cut a length of thread and pass over wax between your thumb or with a waxing thread case, do it on both sides about 2-3 times.

2. Once cut, fold cover in half and use the ruler or a bone folder to make the best crease. Use paper clips to keep all pages and cover together. Make equal marks, a 21 cm deep cover, gives you 6 points, 3 cm apart. Punch holes on the marks all the way through, use a drawing pin or awl to make the holes.

 3. (Use more rather than less thread as you don't want to run out half way through) Thread a thick, large eye needle with the waxed linen thread. Single thread with no knot at the end. Make sure then you start stitching to leave an inch or so of thread on the inside. Push through centre (or a middle hole) to the outside, then in at the next one along towards the edge of the cover. Then out at the last hole, using the same motion, return to the centre hole.

 4. Go along the spin in the same fashion, then back towards the middle. Make sure you pull on the thread at either end if you want to check it's tight enough.

5. If you have an odd number of holes you will have a centre point so you can complete the stitching quicker. But as I had an even number I had to go through one of the holes three times, rather than just twice to complete the spin. Once complete on the inside and out, return the needle to the outside, if not already so. 

 6. Loop the thread underneath itself around a hole, then thread back through the loop you made to make a quick knot. Make sure you do it by a hole so you can pull the knot through (unlike how I did).

 6. Return the needle inside on the next hole along to the one you tired the loop at, pull the knot through. Then tie off the two ends inside afterwards.

7. You can then took the ends under and/or cut them off. 

 8. Take the paper clips off and take hold of your pages only and slowly bend them together to start bringing your book together, making sure they are aligned properly. Keep bending until they are folded properly and you are happy with them. If you didn't fold your cover, fold it in the opposite direction to the pages, as it will help it close properly.





DONE!

If the edges of your book are rough or over hanging, place back onto a cutting mat and use a ruler and scalpel to slow and steadily cut about 2-3 mm off each open side to give a cleaner edge. If still rough, file down.

End of Year Show

The battle between quality and size is an on going one. And the issue is that of scaling down the image for the ID cards...

1000 pixel wide image (Large blogspot setting) It can handle having 19 pixel radius on the Colour Halftone effect.

500 pixels wide (original size blogspot setting) The smallest Colour Halftone pixel radius is 4 and that's a little too big.

Has today's economy created a breed of bad advertising?

The recent double dip, almost triple drip, recession has created some of the worst advertising in modern times I have ever seen, but would they make you invest in what they are trying to 'sell' you?

PPI Advertising

Would this make you want to consider a PPI claim...

...Or would this one make you consider looking into PPI?

Personal Injury Claims

Is this one of the better ones? Or Are they all 'terrible' examples of advertising?

Personally think these are far removed from the bunch, but this particular one is controversial, is it real or fake?

Bingo Advertising

I don't think of any or many of the Bingo adverts are any good from Jackpot Joy to Sky bingo, why have they made up the bread and butter of TV advertising in the last few years?

Sun Bingo? More like dumb Bingo.. I really don't like this advert!

And finally...

This one gets me really really mad, the company has nothing to do with Ireland, Shamrocks or 'Luck'.. so WHY the Irish jig!?


Magazine Creation with Jim

I created this using TIFF imagery and InDesign, we were learning to make our work Print Ready making sure our imagery is of 300 dpi and that we include bleed and printing marks. I've had to create a web quality jpeg, so the quality doesn't look as good as the PDF final.

Monochrome Massacre 

This is part of my CAD experiments with some ink visuals I had created for Racheal. Once scanning this piece in the larger ink splatters looked like blood and created the phrase in my head 'Monochrome Massacre' although this is not the name for this item. It came from the black of the ink in contrast with the white background of the scanner though the Edwardian stencilled imagery. This 'title' also seemed fitting as in that era all photographs would have been monochrome. I also like how using a 10 pt Tolerance on the Magic Wand, meant the cream colour of the cartridge paper broke up the harsh black and white components.